3/5 BRANDS OnBOARDED FOR FY 25-26
Case Study : Sid's Farm
Brand Messaging
Content
Acquisition
Retention Marketing
The art of selling the truth.
How we built a brand on transparency & trust.
Sid’s Farm tested every single can of milk on 45+ parameters. Not once in a while. Every. Single. Day.
But this USP was not effectively communicated.
They had the science. We had to build the story.
Our Approach
We made testing the hero.
In a market full of vague “purity” claims, we led with hard science.
“India’s Most Tested Milk” became both a promise and a positioning.
We brought founder to the front.
We didn’t need a celebrity. We had a founder whose story was the credibility.
So we let his journey speak - real, relatable, and rooted in purpose.
We let content do the explaining
Not everyone knew what "tested milk" meant, so we broke it down, simply and clearly.
It was about helping people make an informed choice.
What we did
and what worked.
A thought-through strategy, founder-led storytelling, and content designed to convert. It wasn’t one campaign - it was a clean, consistent ecosystem.
1
Building the Brand’s Core Narrative
-
Positioned Sid’s Farm as “India’s Most Tested Milk”
-
Unified the story across social, packaging, and ads
-
Created recognizable trust markers like the 45+ tests stamp
-
Boosted brand recall and built a differentiated category
2
Driving Conversions at Scale
-
Performance marketing that slashed CPAs by 50%
-
Crafted campaigns that explained “purity” with proof
-
Reimagined milk ads with storytelling and hard-hitting hooks
-
5,000+ sign-ups and record-low CPM of ₹3.6
3
Winning in Quick Commerce
-
Optimized storefronts + messaging across Zepto, Blinkit, Amazon
-
Made testing the hero in visual merchandising
-
Higher add-to-cart rates and discoverability
4
Increasing Retention & Building a Community
-
Turned buyers into loyalists without a rupee spent on influencers
-
From 5K to 110K+ organic followers with high engagement rate in the category
-
Farm visits, WhatsApp CRO, behind-the-scenes content
-
3× increase in monthly farm visits and stronger repeat rate
The Strategy.
We knew this wasn’t just about milk — it was about trust.
Here’s how we approached it:
We made the testing the story.
→ “India’s Most Tested Milk” became the positioning.
We brought the founder to the front.
→ A scientist turned dairy entrepreneur — the face of truth.
We educated through content, not campaigns.
→ Reels, posts, packaging — everything answered the why behind the milk.
Building the
Brand’s Core Narrative
This is your description paragraph
Increasing
Retention &
Building a Community
This is your description paragraph
Winning in
Quick Commerce
This is your description paragraph
Driving
Conversions
at Scale
This is your description paragraph
We didn’t just tell a milk story, we told his story.
By putting the founder front and center, we made Sids Farm more than just a dairy brand.
50%
Reduced CPA
7x
Engagement
119%
More Sign-ups
Brands that stand for something, stand out.
Sids Farm had a powerful story, we just made sure the world heard it.
When the right message meets the right audience in the right way, marketing stops feeling like marketing and starts feeling like a conversation.
Brands that stand for something, stand out
Sids Farm had a powerful story, we just made sure the world heard it.
When the right message meets the right audience in the right way, marketing stops feeling like marketing and starts feeling like a conversation.
